CREATIVE BRAND STRATEGY - PROJECT 1A
Rausha Aminath (0337000)
Creative Brand Strategy
Projects
LECTURES
Lecture 1:
15.04.2020 (Week 1)
This week Ms.Low gave a presentation and introduced us to the module and how our assignment flow will go. She showed us samples of works and what was expected of us. Below is the presentation.
Lecture 2:
22.04.2020 (Week 2)
Below is this weeks lecture.
INSTRUCTIONS
WORK
Week 1
This week we gave a presentation for Ms. Low of our BCI understanding and also our previous works. We also explained our understanding of the differences between Brand Identity and campaign. Below is my presentation.
Week 2
We researched on our case study after week 1 and presented on our case study in this class. I chose SXSW Festival. Below are my research and my presentation.
PROJECT 1A Submission
FEEDBACKS
Week 1: Good understanding of the difference between Brand Identity and campaigning
Week 2: Well rounded and complete presentation. However, she wanted me to include the analysis on the activities. Included a lot, wide range, very rich festival but hope to see analysis on the visual identity.
Week 2: Well rounded and complete presentation. However, she wanted me to include the analysis on the activities. Included a lot, wide range, very rich festival but hope to see analysis on the visual identity.
REFLECTIONS
This project allowed me to understand event branding. The project was interesting to work on. Understanding how the event is organised and looking at it from a designers point of view as well as analysing brand identity in the event was eye opening.
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