PACKAGING AND MERCHANDISING DESIGN - EXERCISES
29.08.2019 (Week 1 - Week 6)
Rausha Aminath (0337000)
Packaging and Merchandising Design
Exercises
LECTURES
Lecture 1:
29.08.2019 (Week 1)
First class we discussed the module outline and how classes will be and the project and class exercises. The timeline and also the details of final project possibilities.
Lecture 2:
05.09.2019 (Week 2)
This week we had a lecture on the history of packaging.
Lecture 3:
12.09.2019 (Week 3)
12.09.2019 (Week 3)
Lecture 4:
26.09.2019 (Week 5)
This week lecture was on Image and Imagery in packaging.
Lecture 5:
26.09.2019 (Week 6)
This week lecture was on Packaging and Branding. Below is the lecture.
INSTRUCTIONS
WORK
BOX MAKING
Week 2
We were asked to bring an example of a good packaging and also a product for a to prepare a packaging as well.
For an example I brought the Apple Watch box as I like the packaging and is quite simple yet unique.
As I product I brought a perfume bottle as well as my apple watch. As the bottle seemed boring to prepare a package for, I went with the watch and started by deciding on the type of packaging. After that, I measured the product and the existing box.
As per Mr.Shamsuls advice, I decided to make the box smaller than the original size and also try to solve the problem of difficulty in opening of the box, which is common in apple product boxes.
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| Measuring the Sizes and initial box layout |
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| Final Box Layout |
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| Box Bottom |
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| Box Top |
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| Outcome of Top and Box |
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| First Attempt (Sample) |
Week 3
This week we went onto laser cutting our final box and produce the final result. Below are my dyelines and laser cutting first try.
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| First Attempt Outcome |
The end result however was not as nice as I had hoped it would be and therefor I redid the box design and below is the dyelines, process and the final results.
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| Dyelines for Final Outcome |
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| Laser cut |
BOTTLE LABEL
Week
For this exercise we had to choose a bottle label that needs to be improved, where the current version is not much efficient. After looking at whats out there, I chose a tea bottle which looked very blank and unattractive on the shelf, which looks very different from traditional tea bottles. The bottle looked too similar to a coke bottle which was misleading at first glance.
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| Front of the Bottle |
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| Back of the Bottle |
After looking at the label, I looked for some references before moving to creating the new label. Looking at the shape of the bottle, I decided to go with a different shape as well.
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| References For bottle and Label |
Below are the process of the work.
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| First Attempt Nutrition Information |
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| First Attempt Front |
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| Second Attempt Variations |
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| Third Attempt Versions Transparent (Bottom) White (Top) |
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| Work Process |
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| Third Attempt Two Variations |
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| All Three Attempts |
After showing my work to Mr.Shamsul, he suggested having two variations of the proposed label and below are the finals.
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| Final Label Proposed 1 |
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| Final Label Proposed 1 Mockup |
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| Final Label Proposed Label 2 |
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| Bottle Mockup |
THERMOFORMING
Week
For our final Exercise we learned about thermoforming and we chose a few items to perform thermoforming on. Below are my processes.
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| First Attempt |
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| First Attempt With Product |
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| First Attempt With Product |
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| Second Attempt |
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| Second Attempt With Product |
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| Third Attempt |
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| Third Attempt With Product |
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| Third Attempt With Product |
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| Third Attempts |
However the gun melted from the heat and the outcome was unsuccessful and had a wrinkle. For my second choice I had chopsticks and spoon which resulted in the final outcome. Below is the final chosen work.
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| Final Outcome |
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| Final Outcome |
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| Final Outcome |
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| Final Outcome |
FEEDBACKS
Week 2: Try to make the box smaller than the original box. After looking at my final outcome Mr.Shamsul said that it looked okay however when we laser cut make sure to bring a thicker paper as the box was too flimsy and fragile.
Week 3: Mr.Shamsul said the box seems okay however the sizing has to be changed a bit to make it
Week 4: No feedback
Week 3: Mr.Shamsul said the box seems okay however the sizing has to be changed a bit to make it
Week 4: No feedback
FURTHER READINGS
Week 2 - 3
Tip 1. Make It Useable
Tip 2. Make It Product FriendlyTip 3. Launch Some Special EditionsTip 4. Break the Rules the Right WayTip 5. Keep It Simple and Hassle-FreeTip 6. Be In Line with Market TrendsTip 7. Be Empathetic to Consumer While Designing A PackageTip 8. Include Some HumorTip 9. Make It FunTip 10. Compete with the ProductTip 11. Make It Easy to HandleTip 12. Choose Colors that Can Help the Package Stand OutTip 13. Keep It TransparentTip 14. Don’t Forget the Original ResponsibilityTip 15. Don’t Ruin the Scope of Extensibility
Week 4 - 5
This article talks about the importance pf packaging and its role in the business market. It also provides details to consider before starting product packaging designs.
The main things to consider are:
What is the product?Who’s buying the product?
How are people buying the product?
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