CREATIVE BRAND STRATEGY - FINAL COMPILATION


Rausha Aminath (0337000)
Publishing Design
Final Compilation & Reflection


INSTRUCTIONS






PROJECTS

PROJECT 1A


 PRESENTATION SLIDES

PROJECT 1B

 PRESENTATION SLIDES

PROJECT 2A


Fig 3.0 
PRESENTATION SLIDES

PROJECT 2B

PRESENTATION SLIDES

PROJECT 3 

Final Applications JPEGS and Gifs:
Pre Event

Primary Poster
Primary Poster (Outdoor Mockup)

Secondary Posters
Website Landing Page

Website Programme

Website - Info 
Website Pages 
Ipad and Phone - Landing Page

Website on Mobile


Instagram Posts

Instagram Scrolling (Left side Carousel - Unknown Color Issue with Render)

Instagram Post
Instagram Story (Promotional Video-Sponsored)

Invitation

Tickets

During Event

Event Bracelets

Event Id Tags

Wayfinder

Outdoor Banners


Post Event

Merchandise: Totebag

Merchandise: Pins

Merchandise: Tshirt


EVENT PROMO VIDEO
Video is to be used on Instagram sponsored ads and facebook as well.
  
Fig 4.24 Event Promotional Video
EVENT PITCH DECK


REFLECTIONS

EXPERIENCE
This class was tough due to the amount of work that was required. For me personally the issue was having an indecisive mind, it was hard for me to continue and move on to other parts of the project as I was constantly changing my mind. I was unable to show my full potential. I spent alot of time doing and redoing. Ms.Low was very helpful in figuring things out for me. Her feedbacks helped me make sure I was not deviating from my initial proposal and this was important inorder to keep track of the time and project submission. The amount of time and effort from her side is greatly appreciated. 

OBSERVATION
I have observed myself understanding more about decision making when it comes to branding. I look at colors, typography much more critically and not just as branding, but also in event branding as well. I have gradually improved from day 1 to this day, and this module has helped me prepare for the future, which I can certainly see now as well. 

FINDINGS
It takes alot to make a branding last long and have an good impact. Alot of thinking and alot of analysing. We have to be very passionate about the brand and also know about the market before bringing together elements to represent a brand. An event being a temporary activity, should create memories which would keep the brand identity going. Moreover, I certainly need to do more research and learn more, seeing Ms. Low so passionate about the little things such as printing materials, inspired me. All in all this was a fun module.

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