PACKAGING AND MERCHANDISING DESIGN - PROJECT 1
Rausha Aminath (0337000)
Packaging and Merchandising Design
Project 1
LECTURES
Lecture 4:
26.09.2019 (Week 5)
This week lecture was on Image and Imagery in packaging.
Lecture 5:
26.09.2019 (Week 6)
This week lecture was on Packaging and Branding. Below is the lecture.
INSTRUCTIONS
WORK
Week 5
This week we presented sketches of our book sleeve, paper bag and additional merchandise item. We had the option of choosing a merchandise item. After evaluating the contents of my book, I decided to go ahead with a calendar, relating to my topic of the book, Ambition and making plans for the future.
After looking at references, below are my sketches before moving on to creating the final visuals.
For my paper bag, I went with the idea of using tracing paper and below are my attempts.
After Consulting Mr.Shamsul i decided to keep the illustrations in the front for the calendar. Below are the processes for new calendar layout.
Due to the fact that printing on on tracing A1 was unavailable, I had to compromise and create another paper bag and below is the outcome.
The paper bag however had to be printed on art card and was too thick to be folded and therefor I had to redo my bag again and below is the process and outcome.
However with Mr.Shamsuls adviced to use the initial attempt as the other ones also did not go according to plan. So I printed on tracing paper and created my final bag. However I was unable to take a photo of the final outcome.
Week 7
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| Book Sleeve and Paper Bag Visual References |
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| Merchandise Idea References |
Week 6
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| Initial Book Sleeve Attempt |
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| Book Sleeve Mockup |
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| Attempt 1 Design inside |
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| Attempt 1 Outside Design |
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| Calendar Attempt |
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| Calendar Process |
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| Paper Bag Attempt |
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| Paper Bag Attempt |
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| Paper Bag Attempt |
After Consulting Mr.Shamsul i decided to keep the illustrations in the front for the calendar. Below are the processes for new calendar layout.
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| Calendar Process |
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| Calendar Process |
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| Second Attempt |
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| Second Attempt |
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| Second Attempt |
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| Third Attempt |
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| Third Attempt |
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| Third Attempt |
However with Mr.Shamsuls adviced to use the initial attempt as the other ones also did not go according to plan. So I printed on tracing paper and created my final bag. However I was unable to take a photo of the final outcome.
Week 7
This week we submitted our final works for project 1. Below are my final works.
FINAL PRINTED OUTCOME
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| Final Outcome for Book Sleeve |
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| Final Outcome For Book Sleeve |
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| Final Outcome Calendar Holder, outside (left), inside (right) |
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| Calendar Outcome From January to June 2020 |
FINAL PRINTED OUTCOME
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| Final Book Sleeve Closed |
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| Book Sleeve Side View |
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| Book Sleeve Opened |
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| Book Sleeve Back |
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| Book Sleeve Back |
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| Book Sleeve Back |
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| Calendar Front |
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| Calendar Back |
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| Calendar |
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| Calendar Outcome |
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| Calendar Outcome |
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| Calendar Being Used |
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| Calendar Being Used |
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| Final Paper Bag |
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| Final Outcome for paper Bag |
FEEDBACKS
Week 5:
Mr.Shamsul, gave me the go ahead with my book sleeve idea and the calendar option for the third merchandise. However, he asked to make the paper bag less complicated as my book sleeve would be already complicated. He suggested using the tracing paper idea for the material of the bag in order to make it different and less complicated at the same time.
Week 6:
The paper bag looks good and the book sleeve is good to go. Mr.Shamsul however gave some pointer for calendar. Since I realised I could not fit my calendar inside the book sleeve, due to the design I had, he suggested having a calendar holder.
Mr.Shamsul, gave me the go ahead with my book sleeve idea and the calendar option for the third merchandise. However, he asked to make the paper bag less complicated as my book sleeve would be already complicated. He suggested using the tracing paper idea for the material of the bag in order to make it different and less complicated at the same time.
Week 6:
The paper bag looks good and the book sleeve is good to go. Mr.Shamsul however gave some pointer for calendar. Since I realised I could not fit my calendar inside the book sleeve, due to the design I had, he suggested having a calendar holder.
Week 7:
No feedback.
FURTHER READINGS
Create a Focal PointThis article talks about the crucial key components of visual merchandise designing and how people neglect to see it as an important factor. The most important key points to keep in mind
Main points are:
- Remember That Color Is King
- Create a Focal Point
- Tell a Story: What’s in it for customers? Tell them. Use powerful, sales-enabling signage to display the advantages of buying the product. Present three bullet points that tell customers why they need the product or how their life will become easier because of the product.
- Expose Customers to the Maximum Amount of Merchandise
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