DIGITAL & SOCIAL MEDIA COMMUNICATION - PROJECTS

14.04.2020 (Week 1 - Week 14)

Rausha Aminath (0337000)

Digital & Social Media Communication

Projects

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LECTURES

Lecture 1:

14.04.2020 (Week 1)

Class began with a brief introduction to the module outline and then what we will be doing week by week and we moved on to our first task. 

Lecture 2:

21.04.2020 (Week 2)

 

Lecture 3:

28.04.2020 (Week 3)

Lecture 5:

12.05.2020 (Week 5)

Lecture 10:

16.06.2020 (Week 10)

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INSTRUCTIONS

 

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WORK

Week 1

Mr.Asrizal gave us an overview of what analytics and broke us off into groups and asked us to present on an introduction to Analytics. Below is my group mate, Azmina and my presentation. 

Week 2

This week we studied more on google analytics and studied various patters and looked at the over view and more detailed data. Then we moved on to creating a presentation of the the data we were able to uncover and patters we saw from google analytics data from January 2020 to April 2020. Below is our presentation. 
 

Week 3

During today's class we worked on comparing two Google Analytics and Adobe Analytics. Below is Azmina and my work.

Week 4

This week we finished our web analytics comparison for on Taylors University website between 2019 and Jan to March 2020. We were to find notable patterns and insights while making comparison. Below is our submission for project.

PROJECT 1 SUBMISSION

We were also briefed on our next project. We had a meeting with our clients on Friday. They provided us with a brief which would would be our next projects. Below is the brief.

Week 5

This week we wrote our persona's based on assumptions before starting our interviews. We also filled up empathy mapping. 

Week 6

This week we sent out our surveys and finished our interviews below are our our data gathering processes. We filled up empathy mapping for each interview. We gathered 9 interviews in total. We also had our participants fill up an interview form.

Link to our interview sheets: Persona Interviews

One of our empathy maps done during Interview

Week 7

This week we finished our user personas and presented our final work. Below is our submission for project 3.

PROJECT 2 SUBMISSION

Week 11

We finished compiling all our data this week and below is our final data collected.

Week 12

We finished off compiling all filtered data and fishing our submission for task 3 and below is our submission. 

PROJECT 3 SUBMISSION

Week 13

We started working on our final project after getting the brief previous week. Our focus was delivering our content considering the expected deliverables by the Risers. 

Week 14

This week we presented our final project proposal to Mr.Asrizal before starting developing the final deliverables. and below is our proposal.

Week 15

Wee started compiling all the mockups to show our ideas. Below are some of my processes. 

Work on Youtube Ad Content

Work on Youtube Video Playlist

Work on Website

Final Look of IGTV

Week 16

This week even though we did not get to present, we submitted our final pitch deck to the clients. Below is our work. 

FINAL PROJECT SUBMISSION

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FEEDBACKS

Week 1: Good work shedding light into Big Data. 

Week 14: 
Look at the brief: take the keywords
Look at persona, every idea we have should be derived from the analytics and persona 
Keep in mind the age group, create a sense of community
Target audience is not in Taylors, look at where these 15 - 17 year olds are looking at 
Eg: Ads for instagram, ads for youtube 
Consider how to bring the students, make them more aware