CREATIVE BRAND STRATEGY - PROJECT 1B
29.04.2020 (Week 3 - Week 4)
Rausha Aminath (0337000)
Creative Brand Strategy
Project 1B
LECTURES
Lecture 3:
29.04.2020 (Week 3)
This weeks lecture.
This weeks lecture.
Lecture 4:
06.04.2020 (Week 4)
Below is this weeks lecture.
INSTRUCTIONS
WORK
Week 3
This week we gave a presentation of the draft proposal we have for the event we wanted to propose.
Week 4
Week 4
This week we presented our final Situation Analysis and Event Proposal. Below are my research and my presentation.
PROJECT 1B Submission
PROJECT 1B Submission
FEEDBACK
Week 3:
The first draft of the event research is alright, the event is okay to go ahead with. Make sure to show how the event will show the changes in Maldives culture through the Photograph Exhibition. Remove live Music and focus on Photography alone.
After the feedback I realised the event might not work as I has hoped. Therefore I will be submitting a new proposal this week again and collect feedback before proceeding.
Feedback for second proposal:
Event Objective can be further elaborate to reflects the problem statement you had outlined, e.g.:
Reintroducing KHF with an unified visual identity in order to enhance the recognition of the event. To deliver a brand message by demonstrating the importance of KHF being the one and only event on cultivating the young and emerging artists in Maldives. (you may reconstruct the words in your own convenience).
Try to also include what will this event be offered to the public visitors—who play an important role in sustaining this event, e.g., to inspire the visitor to become more interested or build better understanding of the local art scene. Hence, the Target Audience should also be including the visitors, beside attracting the artists and musicians to register or participate in this event.
Having ‘Revival’ in the brand name is good, and the given definition does answer the objective of this event. Just wonder if there is any reason to use the abbreviation “KHF Revival'', but not Katti Hihvaru Revival? Has this event been previously known or referred by the public as KHF?
Try to reflect your SWOT to the Event History and Problem Statement, which are the scenarios you had already described; e.g. Weakness: unable to gain an acknowledgement from the general public—for the event’s positive influence on cultivating young artists in Maldives; Inconvenience of venue or location; Threats: Failed on attracting artists or musicians for participating in the event.
The Tagline—“Bringing back our Katti Hihvaru!”can be improved, you may remain the same literal meaning, but propose an option with a more catchy and punchy line
Design Applications: perhaps you need to include a direct mailer or invitation for the artists or musicians? To encourage their participation.
note: you have time to further work on the Tagline and Design Applications until week 6 because they are part of ideation & positioning.
Week 4:
week 4: Overall research data was well compiled and core subject well analyzed. Brand Values [slide 25] seems incomplete, please add a descriptive line to ‘creativity’. In event features [slide 28—31], try to name each of the key activities, e.g. music performance, artist talks/forums & etc. Target Audience and SWOT was clearly articulated. Consider separating the Visitor Journey Map in slide 35 into three slides: Pre-event, Attending Event, Post Event, so ease the reading of text.
Note: increase the type size of your slide to enhance legibility.
After the feedback I realised the event might not work as I has hoped. Therefore I will be submitting a new proposal this week again and collect feedback before proceeding.
Feedback for second proposal:
Event Objective can be further elaborate to reflects the problem statement you had outlined, e.g.:
Reintroducing KHF with an unified visual identity in order to enhance the recognition of the event. To deliver a brand message by demonstrating the importance of KHF being the one and only event on cultivating the young and emerging artists in Maldives. (you may reconstruct the words in your own convenience).
Try to also include what will this event be offered to the public visitors—who play an important role in sustaining this event, e.g., to inspire the visitor to become more interested or build better understanding of the local art scene. Hence, the Target Audience should also be including the visitors, beside attracting the artists and musicians to register or participate in this event.
Having ‘Revival’ in the brand name is good, and the given definition does answer the objective of this event. Just wonder if there is any reason to use the abbreviation “KHF Revival'', but not Katti Hihvaru Revival? Has this event been previously known or referred by the public as KHF?
Try to reflect your SWOT to the Event History and Problem Statement, which are the scenarios you had already described; e.g. Weakness: unable to gain an acknowledgement from the general public—for the event’s positive influence on cultivating young artists in Maldives; Inconvenience of venue or location; Threats: Failed on attracting artists or musicians for participating in the event.
The Tagline—“Bringing back our Katti Hihvaru!”can be improved, you may remain the same literal meaning, but propose an option with a more catchy and punchy line
Design Applications: perhaps you need to include a direct mailer or invitation for the artists or musicians? To encourage their participation.
note: you have time to further work on the Tagline and Design Applications until week 6 because they are part of ideation & positioning.
Week 4:
week 4: Overall research data was well compiled and core subject well analyzed. Brand Values [slide 25] seems incomplete, please add a descriptive line to ‘creativity’. In event features [slide 28—31], try to name each of the key activities, e.g. music performance, artist talks/forums & etc. Target Audience and SWOT was clearly articulated. Consider separating the Visitor Journey Map in slide 35 into three slides: Pre-event, Attending Event, Post Event, so ease the reading of text.
Note: increase the type size of your slide to enhance legibility.
REFLECTIONS
This project allowed me to understand more fundamental details that goes into planning an event. Before this project I was pretty unfamiliar with customer journey mapping to a level that opened my mind through this project. The SWOT building has been another aspect that I was able to develop more on. These two were the main components that I found this project has taught me the most, and these components helped creating the project much more familiar and less complicated. All in all, this project has developed my level of analysing on event management.
FURTHER READING
Comments
Post a Comment