CREATIVE BRAND STRATEGY - PROJECT 2B

29.04.2020 (Week 4 - Week 6)

Rausha Aminath (0337000)

Creative Brand Strategy

Project 2B

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INSTRUCTIONS

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WORK

Week 6

This week we presented our creative brief. 

PROJECT 2B Submission

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FEEDBACK

Week 4: 
Overall research data was well compiled and core subject well analyzed. Brand Values [slide 25] seems incomplete, please add a descriptive line to ‘creativity’. In event features [slide 28—31], try to name each of the key activities, e.g. music performance, artist talks/forums & etc. Target Audience and SWOT was clearly articulated. Consider separating the Visitor Journey Map in slide 35 into three slides: Pre-event, Attending Event, Post Event, so ease the reading of text.
Note: increase the type size of your slide to enhance legibility. 

Week 6: 

The USP & Big Idea was not included in the presentation slide, however, the Differentiator that highlighting “cultivating youth in art” does in line with the brand strength. Research & analysis evident clearly shown in the featured activities. Good effort on including Brand Personality, Brand Positioning and Persona.

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REFLECTIONS

Working on a creative brief is  fun as I get to explore what I can do with the brand. This project has taught me more things than I learned previously in Brand Corporate Identity. We were taught how to keep things more direct while giving more explanation about the point we wanted to convey. Keeping information non repetitive by understanding simple things such as big idea and key differentiator being the same thing. I learned what exactly goes into a creative brief and what should be kept out of a creative brief and into a moodboard. 

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FURTHER READING

How to Design A Creative Event Concept

The article gave an indepth look into what exactly makes an event remarkable. It states that what makes an event truly memorable is the creative production that leads to the unique experiences and feelings your attendees will have. 

The article highlights the main components as: Make use of innovative design, Provide a holistic approach, Develop the theme of your event, Make the stage construction more appealing and engaging, and finally Generate fully immersive attendee experiences.

I was particularly well informed and found interesting how much emphasise is given for engaging the participants. This was a concept I was really looking for to implement in my event.