CREATIVE BRAND STRATEGY - PROJECT 2A

29.04.2020 (Week 3 - Week 8)

Rausha Aminath (0337000)

Creative Brand Strategy

Project 2A

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INSTRUCTIONS

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WORK

Week 5

This week we presented on our progress of the mood boards.

Week 6

I showed Ms Low my progression this week and she was still not sure of my typographical approach as I mixed up her suggestion from previous week.

Week 7

By this week we finalised our mood boards and presented our final approach for our events. Below is my final submission

PROJECT 2A Submission

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FEEDBACK

Week 5: 

Ideation – Maldivian Feyli Pattern, Bilingual typography—Thaana script in geometrical rendition. 

Week 6: 

Typography: Use expressive typeface for headlines, and use thaana typeface I developed. Find a typeface and see if it works.

Pattern / Graphic element: Develop a sketch. Making symbols for each activity featuring in the event, would be good.

Week 7: 

Good development of the pattern and the icons for event features. Proceed with it and finish it for next week and start implementing it on other applications. Typography, try to use both thaana and headline typeface and see if it works. For logo, hand written font can be used for Katti. 

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REFLECTIONS

Working on a creative brief is  fun as I get to explore what I can do with the brand. This project has taught me more things than I learned previously in Brand Corporate Identity. We were taught how to keep things more direct while giving more explanation about the point we wanted to convey. Keeping information non repetitive by understanding simple things such as big idea and key differentiator being the same thing. I learned what exactly goes into a creative brief and what should be kept out of a creative brief and into a mood board. 

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FURTHER READING

Event Branding: The 2020 Guideline 

This article gave insights about all the necessary or important touch points from pre events, attending and post event. It was very well described and really helped me with the project 2A development. The article was very elaborate, so I will note down the main takeaways I got. 

The article suggests that while event brand should reflect the organisation's brand, it can (and should) have a brand of its own. The event should include the brand identity with a twist. While the article goes into great in details of about how even the URL of the event website matters, I will focus on the on site event branding explained. 

• Event Personalisation: It is important to keep in mind the types of people who will visit and creating  a unique experience for each attendee rather than building an event that caters to one. 
• Co-Branding Events: It forges a relationship with partner business, increase brand awareness and reach out to new markets or strategic client you might not have on your own. 
• Booths: Digital signage, touch screens, furniture, tv screens, would really attract people. 
• Social Wall: Showcase the people that are talking about your events. Offer the opportunity to feature conversations that target a specific hashtag or keyword.
• Project Mapping: Project mapping fit uniquely designed light presentations to the architecture of your venue to create stunning displays. It can be interactive. It allows a brand to come to life across three-dimensional surfaces and objects. Done well, the wow-factor of project mapping will have attendees snapping and sharing, increasing brand reach across social networks.
• Banners and Posters: Strategically place them at your entrances and exits to remind your attendees (and accidental passerby) of where they are. 
• Swag: Swag gives the very real opportunity to spread your brand to households across the globe. To get the most out of it, create something people will use.